Thinking about the long term in the midst of a global pandemic may seem counter-intuitive, or just downright impossible. However, many companies will have to make critical decisions over the next few months that will impact their trajectory for years to come. Our work has found that high-performing companies have a strong long-term strategy, and then adapt to execute that strategy through prevailing market conditions.

We are often asked what executives can do to keep focused on the drivers of long-term value in the midst of uncertainty. As executives face critical strategic decisions in the weeks to come, keeping these issues in mind can help them remain committed to long-term goals, positioning their companies and their stakeholders for success when we emerge from this crisis.

To pursue these long-term channels, we have compiled suggested tactics for corporate executives to consider. These recommendations stem from both our prior research and insights from our Member organizations:

Consult the Research section of our website for further information and practical guidelines on long-term management. Stay tuned for further research and programming regarding how to maintain a long-term focus amid short-term crises. To share insights and observations during this unprecedented time, connect with us on social @FCLTGlobal or contact usĀ here.