Companies — both public and private — strive to build boards that are instrumental in creating long-term value. But boards often feel they must follow somebody else’s playbook. As companies grow, especially when they transition from private to public markets, they encounter a set of norms that governance experts expect them to follow. While some of these norms are listing requirements or laws that companies must follow, many are simply conventions rather than mandates.

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Board practices vary significantly between private and public companies.

For example, widely held public companies tend to have more evolutionary, risk-averse, and supervisory-focused governance than their closely held and private market peers.

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Approaches also differ between companies in different regions.

Notable differences can be observed in terms of shareholder involvement in board selection and director compensation.

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Effective boards strike a balance between offense and defense.

High-performing companies strike a balance between managing risk and supporting growth, innovation, and value creation.

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Board Toolkits:

Strategies to build your board playbook, including pro tips from board chairs and a self-assessment for board directors.

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This report shares first-hand insights from leading board directors, CEOs, and subject matter experts, along with a series of tools that boards can use to create their own playbook for success rather than defaulting to conventional governance approaches that may not serve their specific long-term objectives.

Over time, the company’s competitive environment will undoubtedly change, and the board and management will need to adapt their strategy to thrive. Rather than running the same play, organizations that thrive over extended periods develop differentiated governance models that align with their specific strategy and adapt as circumstances evolve.

But while directors and executives broadly acknowledge the importance of strategic alignment, our research finds that many companies have not achieved it. The most effective boards calibrate their orientation across three critical dimensions:

Successful boards must balance “playing offense” (investing in growth and pursuing strategic opportunities) with “playing defense” (ensuring risk oversight and maintaining operational stability). In this regard, as one executive noted to us in the writing of this report, “Every board is out of balance one way or the other.” And so, every company needs a playbook that meets its unique circumstances.

This publication offers a way to craft that playbook, and to help company directors establish strategic, differentiated, long-term governance, drawing on perspectives and examples from public and private companies around the world:

The Board Playbook: Winning Strategies for Long-Term Value Creation

Governance | Toolkit

Questions For Developing Strategic Governance

17 June 2024 - Long-term corporate boards must evolve to achieve their corporation’s future ambitions, rather than remaining anchored to the status quo.

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Governance | Toolkit

Self-Assessment for Board Directors

9 October 2024 - When considering whether to accept or continue a position on a board, it is critical that directors evaluate the match between their skills and interests and the organization’s needs.

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Governance | Toolkit

Pro Tips for Board Chairs

9 October 2024 - How can chairs lead their boards toward long-term success effectively?

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